Technical fixes are necessary, but they are only the foundation. Search growth appears when crawlability, intent, content quality, internal relationships, authority and conversion all reinforce one another.
Start with the business page
Every recommendation should connect to a page that matters, a query worth earning and an action the visitor should take. This keeps technical work tied to commercial value.
Measure the whole system
Rank movement alone is incomplete. Track qualified traffic, engagement, enquiries and the speed at which your team can publish and improve useful pages.